British Airways Just Launched its “largest sale of the year” — How to Book

The sale is available from today December, 19 through to January 30, 2024.

british airways planes

British Airways is putting on its largest sale ahead of the traditional Boxing Day sales with fares starting as low as £249 per person.

The flag carrier is offering discounts on flights and holiday packages to more than 80 destinations, ideal for travellers seeking adventure and a chance to see new places in 2024.

The airline’s boxing sale tickets must be booked by 11:59 p.m. GMT on January 30, and a 7-day advance purchase is required on the majority of bookings to take advantage of the sale.

Customers can fly across the Atlantic on flights to New York from £356, Orlando from £386, and San Francisco from £415.

British Airways also has some amazing deals on seven-day European holiday packages to Malaga, Malta and Algarve from just £249 per person.

There are also two-night city breaks to popular cities like Nice, Amsterdam, Naples or Prague from just £149pp.


Travellers can also snag a return ticket to Dubai and the Dominican Republic for £449 and £556, respectively, while BA’s newest destination, Abu Dhabi, is available for just £429 per person.

Additionally, customers can reduce their fares even further by taking advantage of the range of Avios offers in place. Executive Club Members can book trips to New York starting from 43,800 Avios, plus £166 cash addition, or 123,300 Avios with no cash addition.

The sale comes ahead of Boxing Day, which is one of the busiest times to fly. Heathrow Airport expects 6.5 million passengers will travel through its terminals this month, with tens of thousands departing on Christmas Day.

Claire Bentley, managing director of British Airways Holidays, said:

“We have something special for everyone this January Sale. Beach break enthusiasts, all-inclusive lovers, and culture vultures alike can find a deal to suit their tastes. I hope that these savings will entice them to plan their next holiday soon and have a well-deserved break to look forward to in 2024.” 

Gabriella De Souza

Gabriella De Souza is a seasoned editor and journalist with nearly a decade of experience in the field. Since 2023, she's been an instrumental news editor at Travel Snippet, diving into a diverse array of topics spanning food, travel, wildlife, and culture. Before joining TS, Gabriella dedicated almost four years to Conde Nast Traveler as an associate news editor, reporter, and producer, honing her skills.

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